School Mission & Markets
How do you tell your school’s story? If the mission is clear and the vision is strong, great things can happen for a school.
Frankly, too many school mission statements sound like too many others.
- What makes your school distinctive?
- Is there broad agreement – among trustees, faculty, parents, administrators – about the heart of the mission?
Achieving that is Step One. But once you establish or clarify this, you can move forward with energy, confidence and, yes, strategy. How do you tell your school’s story? If the mission is clear and the vision is strong, great things can happen for a school. But people need to hear that story.
Whether the work centers on clarifying mission or on admissions and marketing, we bring experience as Heads of schools, as veterans of service on the boards of several other schools, and also as leaders of national and international organizations that have depended on that clarity of mission.